MOR Music TV is a defunct channel that ran music videos 24 hours a day. However, as it played each music video, viewers had the opportunity to buy the album by calling a toll-free number in the same manner as HSN (Home Shopping Network) or QVC, and was offered to cable systems with the same revenue sharing opportunities for cable operators from album sales as HSN and QVC offered for item sales. The music ranged from light country to soft rock with no hard rock or rap music.
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